DIGITAL STRATEGIES IN THE PHARMACEUTICAL INDUSTRY

Title of the books is DIGITAL STRATEGIES IN THE PHARMACEUTICAL INDUSTRY. Author Name :LERER. Excellent book for the MBBS, 3 Year. Published by PALGRAVE MACMILLAN. This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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